​Consumer Education

Every year, according to the USDA, Americans throw away about 21% of their food, or about 90 billion pounds of it! Just a quarter of this food waste could feed all 49 million starving people in the world. Unfortunately, a huge contributing factor to this waste is the unwillingness of Americans to eat fruits and vegetables that aren't perfect. This is where our campaign started. Our campaign is to encourage Americans to start choosing produce that might be bruised or imperfect, so that it doesn't go to waste.

 

Join the campaign and spread the word. Beauty is only skin deep, but taste goes far further than that.

#ChooseTheBruise